Website Management
Ongoing updates, page refinements, mobile and performance review, and inquiry-path monitoring within an agreed scope.
Law Firm SEO Agency
SEO for Law Firms: Website, Local & AI Search Management
Build a stronger online presence and get found by more of the clients already looking for you across Google, Maps, directories, and AI search.
- Ongoing monthly support
- Monthly meetings with the founder
- Built for growing firms
Google SearchGoogle MapsLocal DirectoriesAI AssistantsReview PlatformsPractice-Area PagesGoogle SearchGoogle MapsLocal DirectoriesAI AssistantsReview PlatformsPractice-Area Pages
Why It Matters
Every referral researches you before they call.
Referrals still drive most firms, but they no longer end the decision. Before anyone reaches out, they do their research. They read your reviews, scan your practice areas, and weigh your firm against the others on their list. What they find in those few minutes decides whether the phone rings.
- Website
- Your firm's first impression. The page that has to earn the call.
- Google Search & Maps
- Where prospective clients start when they need counsel nearby.
- Reviews & Directories
- The record of your reputation that clients read before retaining.
- AI Search
- Where more people now ask who to hire for a legal matter.
The Data
Search behavior for legal services has changed.
Recent industry research shows where legal clients now look first and how much visibility separates the firms at the top from everyone else.
- 60%+
- of legal informational searches are now answered directly by Google's AI Overviews1
- 71%
- of legal searches happen on a mobile device1
- ~50%
- more keywords are ranked for by firms in the #1 map position than firms at #102
- 1 in 4
- law firms have never published a single Google Business Profile post3
1. Constellate, “The State of Legal Marketing in 2025.” 2. SearchLab Digital, “2025 Google Business Profile Report - Personal Injury Edition” (3,200 firm profiles across 20 U.S. cities). 3. Constellate Research, “Google Business Profile optimization among law firms” (324 profiles, 25 U.S. markets). Figures are industry benchmarks, not a projection of results for any individual firm.
What's Included
Law firm SEO services, in one monthly program.
SEO alone is no longer the whole picture. These six areas are managed together, every month, as a single connected program.
Search Engine Optimization
Keyword and intent research, on-page and technical SEO, practice-area pages, metadata, and internal linking.
Google Business Profile
Profile optimization, category and service review, Maps visibility tracking, and local competitor monitoring.
Local Search
Local keyword targeting, citation and listing consistency, and cleanup of duplicate or inaccurate records.
AI Search Optimization
Question-based content structure, entity and authority signals, and visibility review across AI-powered search.
Reporting & Strategy
Monthly reporting on visibility, engagement, competitor movement, completed work, and the next priorities.
Every plan also includes
- Monthly one-on-one strategy call with the founder
- Monthly reporting on visibility and completed work
- One partner across every channel, not five vendors
The First 30 Days
A clear starting point, not a guessing game.
- 01
Website & SEO Audit
Site structure, priority pages, technical issues, organic visibility, and conversion pathways.
- 02
Local & Profile Audit
Google Business Profile setup, categories, Maps visibility, reviews, listings, and local competitors.
- 03
Search & Competitive Research
Valuable practice-area searches, competitor visibility, and content gaps worth pursuing.
- 04
AI Visibility Baseline
How your firm and relevant competitors appear across major AI-powered search experiences.
- 05
90-Day Priority Plan
A clear roadmap of the highest-value optimizations and monthly priorities.
Designed for firms like these
- Solo attorneys building a stronger digital presence
- Small and mid-sized firms competing in local markets
- Growing practices with outdated or inconsistent websites
- Firms that want ongoing website support, not a one-off project
- Practices that want one partner overseeing website and search
Ready to strengthen how your firm gets found?
Book a CallInvestment
Two ways to start.
Website & SEO Management
Most firms start hereStarting at
$1,500/month
Ongoing management of the core channels that influence how your firm is found and evaluated online.
Streamlined delivery, high-impact results
- Website updates and maintenance (up to 2 requests per month)
- One optimized practice-area or location page each month
- Google Business Profile management and monthly posts
- AI search and local listing visibility checks
- Review monitoring with response templates
- One-page monthly performance report
- Monthly one-on-one strategy call
Recommended initial engagement: 3 months. Final scope and pricing may vary based on website size, firm locations, practice areas, market competitiveness, and content or development needs.
SEO & Visibility Audit
$500 one-time
Not ready for ongoing management? Get a clear picture of where your firm stands today and what should be prioritized next.
- Website SEO and conversion review
- Google Business Profile and local listing audit
- Competitor snapshot for your practice area
- AI-search visibility baseline
- Priority recommendations and a 30-day action plan
Need a new website instead? Custom law firm website design is available as a separate project, quoted after a scope review.
Also available: website design, social media, and consulting
Law Firm Website Design & Redesign
A custom website built around how clients actually choose a firm.
Quoted per project after a scope review
Social Media Management
A consistent, professional presence on the channels your clients check.
Available as an add-on to monthly management
1-on-1 Marketing Consulting
Private working sessions focused on your firm's growth.
Booked as single sessions or a short series
Note these in the inquiry form below and they will be included in the scope discussion.
Zoë, Founder & Strategist
Meet the Founder
Zoë is Owner & Founder of Zoë Anne & Co., a marketing agency based in Orange County, California, working with established service-based businesses and law firms nationwide. With a background in psychology and more than six years in brand and marketing strategy, she partners with founders, attorneys, and industry leaders to strengthen how they are positioned, communicated, and experienced in increasingly competitive markets.
Every client works with Zoë directly, including a monthly one-on-one strategy meeting. Never handed off to an account manager, at any point in the engagement.
Connect with Zoë on LinkedIn- Strategic
- Recommendations are tied to your firm's goals, practice areas, market, and competitive position.
- Connected
- Website, SEO, local search, reputation, and AI-search visibility are managed as one ecosystem.
- Personal
- You work directly with the founder on every engagement, not an account manager.
Practice Areas
SEO for law firms across practice areas
- Personal injury attorneys
- Car accident attorneys
- Lemon law attorneys
- Consumer protection attorneys
- Employment lawyers
- Family law & divorce attorneys
- Estate planning attorneys
- Business & civil litigation firms
- Immigration attorneys
- Criminal defense attorneys
- Real estate attorneys
- Workers' compensation attorneys
Markets Served
Local search built for competitive legal markets
Based in Orange County, California, serving firms across Los Angeles, Downtown Los Angeles, Century City, Beverly Hills, San Diego and major legal markets nationwide.
Southern California
- Orange County
- Irvine
- Newport Beach
- Laguna Beach
- Costa Mesa
- Huntington Beach
- Dana Point
- Los Angeles
- Downtown Los Angeles
- Century City
- Beverly Hills
- Bel Air
- Brentwood
- Santa Monica
- Malibu
- Manhattan Beach
- Pasadena
- Burbank
- Long Beach
- San Diego
- La Jolla
- Del Mar
- Carlsbad
Nationwide
- San Francisco
- Sacramento
- Phoenix
- Las Vegas
- Dallas & Houston
- Chicago
- Atlanta
- Miami & Tampa
- New York
- Seattle & Portland
Google Business & Directories
Managed as part of the monthly plan
- Google Business Profile setup, categories, services, service areas, photos and posts
- Review monitoring and response guidance
- Name, address and phone consistency across Google, Apple Business Connect and top legal directories
- Legal directory listings including Avvo, Justia, FindLaw, Lawyers.com, Yelp and the BBB
- Location and practice-area pages built to compete in the map pack
FAQ
Common questions
How long does SEO take for a law firm?
Search visibility builds over time rather than overnight. Timing depends on your market, competition, website history, practice areas, and starting authority. The first priority is a strong foundation and consistent, high-impact improvements.
Can you guarantee first-page Google rankings or AI recommendations?
No reputable provider can guarantee a specific Google ranking, and AI-generated results are controlled by the platforms themselves. The work focuses on the technical, content, local, and authority factors that influence visibility over time.
What does the monthly service include?
Website management, SEO, Google Business Profile and local search, AI search optimization, reputation and directory oversight, and monthly reporting and strategy, managed as one connected program.
Do you build new law firm websites?
Yes. Custom law firm website design is available as a separate project, quoted after a scope review, and includes strategic page architecture, practice-area and attorney bio pages, analytics setup, and launch support.
What types of law firms do you work with?
The strategy adapts to a range of practices, including family law, estate planning, business law, criminal defense, employment law, real estate law, personal injury, and other local or specialized practices.
Get Started
Strengthen how your firm gets found.
Share a few details about the firm and Zoë Anne & Co. will follow up with where the greatest opportunities are. No pressure, no obligation.
